The Good Life is a continuation of Kristin McIver’s investigation into the manufacturing of desire through advertising. The light based installation explores the utopian themes which are instilled upon us daily within consumer culture.
The work references the stimulants of desire within the urban environment – its advertising, signage, brands, store fronts, and the use of neon, lighting, and moving image which compete to seduce consumers.
The Good Life borrows the themes, language and materials from retail environment; emblazoning them in neon to seduce the viewer, and contextually subverts the message to expose the irony within the propositions.
The placement of the works within the context of a fashion event urges the viewer to question – is this an artwork, signage, or advertisement? The Good Life encourages the viewer to become aware of their seduction.